Orange Coast College Required Courses GENERAL MARKETING Course Units Introduction to Marketing Professional Selling Principles of Advertising Program Outcomes Upon successful completion of the Certificate of Achievement in General Marketing, graduates will be able to: 1. Total Units Communicate effectively and persuasively in personal, organiza- tional, and selling environments. 3. A100 A110 A130 3 3 3 9 SALES Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired. 2. MKTG MKTG MKTG CERTIFICATE OF ACHIEVEMENT Effectively apply and utilize their acquired knowledge of the prin- ciples of marketing to market and/or promote a business, product, or service. CERTIFICATE OF SPECIALIZATION A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. Program Outcomes CORE CURRICULUM Upon successfully completing the Certificate of Specialization in Sales, gradu- ates will be able to: Required Courses 1. Course Units Intro to Business BUS A100 OR Honors Intro to Business BUS A100H Professional Communication BUS/MGMT A239 Intro to Marketing MKTG A100 Professional Selling MKTG A110 Principles of Advertising MKTG A130 International Marketing MKTG A150 Total Units Required Courses 3 3 3 3 3 3 18 Students must complete core curriculum plus nine (9) units from the following list of courses in specialized areas. Business Math BUS A125 3 Business English BUS A138 3 Public Relations BUS/CMST A185 3 Mass Communications CMST A180 3 Direct Mail & Marketing MKTG A142 1.5 Function effectively in entry-level sales positions using the skills, principles, and tools they have acquired. Course Units Professional Communication Professional Selling Interpersonal Communications Or Public Speaking BUS MKTG CMST A239 A110 A100 3 3 3 CMST A110 3 Total Units MEDICAL ASSISTING
 9 Total Units 27 CMA ELIGIBLE PROGRAM ASSOCIATE DEGREES CERTIFICATE OF ACHIEVEMENT Complete the Certificate of Achievement and the Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog. The Medical Assisting program includes specific business and clinical courses that prepare students for employment as clinical and/or administrative assis- tants in medical offices, clinics, or in related medical and business fields. The coursework can be ompleted in two semesters, and includes on-the-job experience in a medical office or ambulatory care center. ENTRY-LEVEL MARKETING CERTIFICATE OF SPECIALIZATION A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. Program Outcomes Upon successfully completing the Certificate of Specialization in entry-level marketing, graduates will be able to: 1. 2. 136 Function effectively in entry-level marketing positions using the skills, principles, and tools they have acquired. Effectively apply and utilize the marketing principles and tech- niques they have learned to market a business, product, or service. Orange Coast College is accredited by the Accreditation Commission of Community and Junior Colleges (ACCJC) of the Western Association of Schools and Colleges (WASC). Such accreditation permits graduates of this program to take the California Certified Medical Assistant examination (CCMA) immediately upon graduation. The California Certifying Board for Medical Assistants has been administering the CCMA exam since 1990. CCMA is one of three Boards that is recognized by the Medical Board of California. The medical assisting pro- fession is highly diversified, and the work is challenging and personally reward- ing. Employment opportunities are excellent in the expanding health care field. Program Outcome The graduates of the program will be prepared for entry-level employment as a professional and competent Medical Assistant to meet the needs of the local health care community. 9