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Academic, Career & Certificate Programs MANAGEMENT INSTITUTE Required Courses Course Units CERTIFICATE OF SPECIALIZATION Principles of Advertising Graphic Design Or Beginning Drawing/Honors Mass Communications Or Intro to Radio, TV and Film Program Outcomes Upon successful completion of the Certificate of Specialization in Management Institute, graduates will be able to: MKTG DMAD A130 A182 3 4 ART CMST A120/H A180 3 3 FILM A150 3 Total Units 1. Function effectively in a management position using the skills, principles, and tools they have acquired. 2. Apply the management principles they have learned to effectively manage in a variety of settings. Distinguish between the qualities of effective and ineffective managers. INTERNATIONAL BUSINESS These selected courses are designed for students who desire to sharpen their managerial skills. Completion of all three courses will provide the basic skills necessary to succeed in any managerial position. CERTIFICATE OF ACHIEVEMENT Program Outcomes A grade of “C” or better is required in all courses and all courses must be completed at Orange Coast College. Upon successful completion of the Certificate of Achievement in International Business, graduates will be able to: Required Courses
 1. Applied Management MGMT A100 Human Relations & Supervsn MGMT A115 OR Organizational Leadership LEAD A200 Professional Communication BUS/MGMT A239 Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings. 3 Function effectively in an entrepreneurial, managerial, or entry-lev- el international business position using the skills, tools and princi- ples they have acquired. 2. Course Units 9 Total Units 9-10 3 3 Required Courses Course Units MARKETING The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better ADVERTISING CERTIFICATE OF SPECIALIZATION A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. Program Outcomes Upon successfully completing the Certificate of Specialization in Advertising, graduates will be able to: 1. Function effectively in entry-level advertising business positions using the skills, principles, and tools they have acquired. Intro International Business Introduction to Marketing Professional Selling Principles of Advertising International Marketing BUS MKTG MKTG MKTG MKTG A118 A100 A110 A130 A150 3 3 3 3 3 Subtotal: 15 Select three (6) units from the following: Intro to Business BUS A100 OR Honors Intro to Business BUS A100H International Business Law BUS A117 Energy/Environment/Global Econ BUS A119 Business Math BUS A125 Professional Communication BUS/MGMT A239 3 3 3 3 3 Subtotal: 6 Total Units 21 ASSOCIATE DEGREES Complete the Certificate of Achievement and the Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog. A grade of “C” or better is required in all courses and all courses must be taken at Orange Coast College. 135